This is the first frame in our music video which is obviously creating the environment of the boys. It shows an ordinary, relatable, working class boys’ bed-sit which it small and cramped, yet functional. The performance and narrative elements are bound together. The fact that there is a guitar and some drumsticks shows us the interests of the band. According to Negas, star image is a semi-mythological set of meanings constructed around music performers in order to sell the performer to a large and loyal audience. Our music video is an inspiration to other boys trying to start out and shows how the boys are just like any boys in bands.
The styling of the band is a quirky, indie image. This is clear from the way we have dressed them. The fact that we have our lead signer ‘Luke’ lying on the floor shows them as a chilled and relaxed band. We also tried to represent them as attribute to Oasis i.e. intertextuality. The drummer does not have a drum kit and this shows that they, as a band, are aesthetic and homemade which represents them as starting out on there quest to become worldwide. This links to Negus’ organic ideology of creativity in which he states that, there is naturalistic approach to artists, the image of the artist is enhanced by the record company and the artist is given time to evolve and progress through their career.
The star image of the band is that fact they are organic. They write their own songs and play their own songs instead of synthetic i.e. been put together and sing songs that others have written for them. The fact that they are organic makes them inherently talented. The significance of the organic approach for record companies and artists is that they do not need to spend time fitting the niche markets by putting groups together. It also gives the band a better chemistry because they have grown up around each other and put themselves together.
We have taken the stylistic approach by putting stop motion in our music video. This is not a convention of a music video, however we have choose to put it in our music video as it helps to link it to the theme of our video. We got our inspiration from a make of ‘Sleepyhead’. We wanted to show time passing to represent their life changing, developing and improving. This is a symbolic element which is connected with the theme of our video. We have chosen three main objects to represent the life of the boys’. The globe represents their global ambitions, while the newspaper shows their intellectual abilities, and the beer shows their rock and roll style similar to oasis or the libertines. Symbolic elements are a convention of a music video because they are used to communicate ideas quickly and efficiently within the short timeframe of a 3 minute video.
The girls are more there as friends rather than girlfriends, but they do contribute to the sex, drugs, rock and roll scene. They are contrasted to the way that women are used in other music videos. They are normally sexualised and put in to dance, however we have embedded them into the life of the band. Also, the fact that Luke is now standing, shows how the band has grown and is still growing. This is largely performance element. This helps to sell the band because they are just like any other band starting out i.e. they have friends which are girls who support them - they are ordinary boys.
This screen grab shows the change of the set which represents the change in their life. It is more like they are on the stage with bigger, better lights. They now have the amps they once aspired to as posters on their wall. The lights are edited in time to the beat and the editing speeds up to the climax in the narrative. This is a very conventional in other music videos too. The music video is edited using rhythmic montage. Is it rhythmically edited on the loud sound of the percussion, it cuts on the beat this is because it makes sense to the audience and we do not need to worry about the 180 degree rule either.
This panel of our digipak is our front cover. It has the band name ‘the factory’ like most from covers of albums and it also has the name of the album ‘keep calm and carry on’ which is a conventional approach, as most albums have a name on the front cover. We have the theme of mess integrated on it with a pile up of shoes which also features in our music video. The doc martin boots are particularly interesting as they link to the working class, factory boys footwear.
This back cover of our digipak has the song names which are conventional for a back cover of an album. It has a picture of beer on it which is quite a working class drink. The idea of beer links to our music video where there are often cans on the sides. It also features in the stop motion in which it appears and then disappears.
This poster links to all panels of the digipak and to the music video as we have the working class theme of tea and drinks. Also we have a tea stain on every panel of our album digipak and on this poster. This is conventional to do this as it is promoting our product through the use of continuity. We also use the same text font in the poster to the one we use on the digipak to make ‘the factory’ more noticeable.
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