Task 4: Who would be the audience for your media product?

My target audience would be males of working class and middle class between 15 and 24 years old and possibly females’ around the same age be cause they often get taken to the cinema by their boyfriends. My horror movie contains two actors, one 20 year old man and one 10 year old girl. This provides a pathway for connection from the audience as my audiences are of similar age to the actors. Horror films may appeal more people who listen to the genre metal music as a lot of this genre is featured within these films. For example, Rob Zombie who used to be in a heavy metal band called White Zombie and has directed films of the Horror/Thriller genre such as ‘House of 1000 Corpses’, and the remake of ‘Halloween’.

My secondary audience of horror fans is 25 and 34. Another film which my target audience would go to see would be Saw, the budget was $1,200,000 and the gross revenue was $103,096,345. This shows there is a target audience for my film which suggests my film could make money. My target audience of 15 – 24 year old mainly males have more free time, more disposable income and are also the main target audience of all Hollywood films for these reasons. I would target my film at people who have these qualities and who like ‘The Orphanage’ and ‘The Others’ as they would be the likely audience for my thriller/horror subgenre. ‘The Orphanage’ is very similar to our film’s original idea. Even though we have changed a lot of things in our film, the background storyline is still very similar to our end idea.